Episode 38

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Published on:

14th Aug 2023

Film Marketing Review - The One About 'The Blair Witch Project'

Lost footage film 'The Blair Witch Project' released in 1999 was the most successful independent film of all time. And it’s pretty scary too!

Pascal Fintoni and Roger Edwards explore how that independent and entrepreneurial spirit was also used in the marketing campaign to attract the attention of audiences and the media.

It started with an intriguing hook: In October of 1994, three student filmmakers disappeared in the woods near Burkittsville Maryland while shooting a documentary... A year later their footage was found.

'The Blair Witch Project' was made more intriguing by a mockumentary and ingenious viral pre-release marketing campaign. 

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About the Film Marketing Academy

It all began with a simple content series launched in 2020 by Pascal Fintoni and Roger Edwards, today the Film Marketing Academy is an exciting consultancy programme AND an extensive library of over 100 film marketing campaigns reviewed and organised into 6 main collections:

  • '70s and '80s Classics
  • Action and Adventure
  • Horror and Terror
  • Sci-Fi and Fantasy
  • Thriller and Mystery
  • Comedy and Drama

New film marketing reviews are added regularly alongside interviews with marketing professionals from the movie industry and beyond. So don't miss out and follow us right now!

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Do you fancy even more film marketing stories?

Follow us online for bonus content on film marketing and promotional tactics from across industries:

The Film Marketing Official Website

The Film Marketing Reviews original video series on YouTube

Pascal Fintoni on LinkedIn, Facebook, Instagram, Twitter, YouTube

Roger Edwards on LinkedIn, Facebook, Instagram, Twitter, YouTube

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Thank you for listening, watching and reading this Film Marketing Review with Pascal Fintoni and Roger Edwards. Feel free to send us your movie suggestions and favourite film marketing tactics for a future episode.

Until the next time, continue to make your film marketing campaign better and faster.

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The opinions expressed are the authors’s own and do not necessarily reflect the views of the filmmakers, distributors, marketers, cast and crew mentioned. Whilst we take every precaution to ensure that facts are correct, errors and omissions may occur and the authors assume no responsibility or liability. For a full version of our disclaimer notice please click here.

Copyright 2024 Pascal Fintoni | Film Marketing Academy Podcast website

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About the Podcast

Film Marketing Academy Podcast
I am your host, Pascal Fintoni, and I am inviting you to join me on an exciting and intriguing voyage of discovery filled with advice, stories and film marketing ideas.

The Film Marketing Academy Podcast has three main series:

> Film Marketing Campaign Reviews with Pascal Fintoni and co-host Roger Edwards
> Film Marketing Heroes with Pascal Fintoni and Special Guests
 from film production
> Film Marketing Action Plan with Pascal Fintoni and digital marketing experts

These three types of conversations are the perfect intersection of filmmaking and digital marketing, with everything we need to reach, engage and delight our audiences.

So thank you for choosing the Film Marketing Academy Podcast, don't forget to subscribe, like, comment and share with your network. And do send me your suggestions.

Pascal

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More Information:

The Film Marketing Academy is a new consultancy and training programme launched by Pascal Fintoni in collaboration with Roger Edwards and Natalie Eminae. A dream come true, bringing together 25+ years experience in digital marketing and a lifetime passion for filmmaking and cinema.

Film Marketing Academy Official Website: https://filmmarketingacademy.com/

About your host

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Pascal Fintoni

Creator | Speaker | Advisor on a mission to demystify digital marketing & visual storytelling 🇬🇧 🇫🇷

With over 25 years practical experience in digital content campaigns, Pascal has successfully introduced the storytelling techniques used by filmmakers into his coaching to help his clients create better online content faster.